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Gary L. Lilien ISMS-MSI Practice Prize Competition–Special Section Introduction
–Russell S. Winer []

Practice Prize Winner–Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
–V. Kumar, Vikram Bhaskaran, Rohan Mirchandani, and Milap Shah [] []

Practice Prize Paper–PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
–Bernd Skiera and Nadia ÂÜÀòÉç¹ÙÍø Nabout [] []

Practice Prize Paper–Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
–Ashish Sinha, Anna Sahgal, and Sharat K. Mathur [] []

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
–Gary L. Lilien, John H. Roberts, and Venkatesh Shankar [] []

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
–Upender Subramanian, Jagmohan S. Raju, and Z. John Zhang [] []

Economic Value of Celebrity Endorsements: Tiger Woods’ Impact on Sales of Nike Golf Balls
–Kevin YC Chung, Timothy P. Derdenger, and Kannan Srinivasan [] [Google Scholar]

Advertising and Consumers’ Communications
–Dmitri Kuksov, Ron Shachar, and Kangkang Wang [] [Google Scholar]

Media Multiplexing Behavior: Implications for Targeting and Media Planning
–Chen Lin, Sriram Venkataraman, and Sandy D. Jap [] []

Expected Firm Altruism, Quality Provision, and Brand Extensions
–Julio J. Rotemberg [] []

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
–Elie Ofek and Ozge Turut [] []

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