TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 21(2)
Editorial
–Nigel Piercy & Carolyn Strong []
Cell phone product-market segments using product features as a cluster variate: a multi-country study
–Matti Haverila, Michel Rod & Nicholas Ashill [] []
Using discriminant analysis to classify satisfaction data to facilitate planning in a franchise context
–Tina M. Facca [] []
The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance
–Amonrat Thoumrungroje & Olimpia Racela [] []
Conditions of departmental power: a strategic contingency exploration of marketing’s customer-connecting role
–Corina Marx Voss & Malte Brettel [] [Google Scholar]
Approaching Key Account Management from a long-term perspective
–Nektarios Tzempelikos & Spiros Gounaris [] []
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