TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 7(1)
Targeted marketing and African American millennial consumers
–Yuvay Jeanine Meyers, Allison Janeice Morgan [] []
Effective advertising appeals for websites of small boutique hotels
–Michael Lwin, Ian Phau [] []
Effects of reputation and website quality on online consumers’ emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model
–Jiyoung Kim, Sharron J. Lennon [] [Google Scholar]
Understanding the effectiveness of word-of-mouth: an elasticity perspective
–Yimiao Chen, Fangyi Liu, Cheng-Hsi Fang, Tom M.Y. Lin [] []
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