TOC: J Mar Res
Introduction
Journal of Marketing Research, 50(2)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
–Barak Libai, Eitan Muller, and Renana Peres [] []
Price and Advertising Effectiveness over the Business Cycle
–Harald J. Van Heerde, Maarten J Gijsenberg, Marnik G Dekimpe, and Jan-Benedict E.M Steenkamp [] []
Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
–Gülden Ülkümen and Manoj Thomas [] []
Wish Versus Worry: Ownership Effects on Motivated Judgment
–Xianchi Dai and Christopher K Hsee [] []
Low-Stakes Opportunism
–Sandy D Jap, Diana C Robertson, Aric Rindfleisch, and Ryan Hamilton [] []
When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents
–Debora V Thompson and Elise Chandon Ince [] []
Differentiated Bidders and Bidding Behavior in Procurement Auctions
–Ernan Haruvy and Sandy D Jap [] []
Service Innovativeness and Firm Value
–Thomas Dotzel, Venkatesh Shankar, and Leonard L Berry [] []
Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
–Stephen A Spiller, Gavan J Fitzsimons, John G Lynch, and Gary H McClelland [] []
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