TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 1(1)
Editorial
–Tom Breur []
Consumer choice and preference for brand categories
–Sanjoy Ghose and Oded Lowengart [] []
Marketing to green communities: How to successfully reach the green consumer
–Kelly E Noonan and Linda Jane Coleman [] []
A hierarchical IMC data integration and measurement framework and its impact on CRM system quality and customer performance
–James Peltier, Debra Zahay and Anjala S Krishen [] []
The diffusion of online shopping in Australia: Comparing the Bass, Logistic and Gompertz growth models
–Mohammad Bakher Naseri and Greg Elliott [] []
Book Review
Marketing to the ageing consumer: The secrets to building an age friendly business
–Dirk Sikkel []
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