TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 18(1)
Editorial
–Tina Harrison []
Affect and marketing stimuli in consumer loyalty decisions to automobile insurers
–Steven A Taylor [] []
Risk preferences and the marketing of financial services: Segmentation by birth order
–David R Rink, Dianne M Roden and Steven R Cox [] []
Establishing bank-corporate relationships and building competitive advantages
–Yongsheng Guo, John Holland and Niklas Kreander [] []
The effect of firm characteristics in accessing credit for SMEs
–H Semih Yildirim, Yavuz Akci and Ibrahim Halil Eksi [] []
Changes in the marketing and operational capacity of retail sector firms through corporate securitization
–Laurent Bouvier and Tahir M Nisar [] []
Banking the unbanked in rural southwest Nigeria: Showcasing mobile phones as mobile banks among farming households
–Isaac Oluwatayo [] []
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