TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing Practice, 14(3)
Editorials
To educate and inspire
–Mike Cornwell []
Enjoy the new, remember the old
–David Reed []
Papers
Getting to the bottom of Pandora’s Box
–Andrea L Micheaux [] [Google Scholar]
Census-taking in the United Kingdom: 2011 and beyond
–Barry Leventhal [] []
The impact of experience on companies’ reactions to negative comments on social networks
–Eleanora Pantano and Vincenzo Corvello [] [Google Scholar]
Case Studies
Transport for London Countdown
–Richard Webber [] []
How IRN-BRU made its first million (YouTube views)
–Phil Adams and Francesco d’Orazio [] []
Business Intelligence
DMA data tracker: Analysis of four waves of research
–Dr Tim Drye [] []
UK publishers facing digital challenges
–Tim Cain [] []
Marginal gains and innovating in digital marketing – A study on implementing best practice
–Serge Milbank [] []
Legal And Regulatory Updates
Preparing to manage privacy risks
–Jonathan Hargreaves [] []
Did assignment of rights ‘arising from the performance of the services’ work?
–Stephen Groom [] [Google Scholar]
New ASA ‘do-not-track’ regime
–Stephen Groom [] [Google Scholar]
Pepsico promotion under the ASA cosh
–Heidi Bernard [] []
Reviews
Marketing to the ageing consumer: The secrets to building an age-friendly business
–Richard Webber [] []
In data we trust: How customer data is revolutionizing our economy
–David Reed [] []
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