TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 30(2)
Editorial
–Jacob Goldenberg, Eitan Muller []
Competitive information, trust, brand consideration and sales: Two field experiments
–Guilherme Liberali, Glen L. Urban, John R. Hauser [] []
Performance implications of deploying marketing analytics
–Frank Germann, Gary L. Lilien, Arvind Rangaswamy [] []
Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model
–Wagner A. Kamakura, Carl W. Schimmel [] []
The effects of mailing design characteristics on direct mail campaign performance
–Sebastian Feld, Heiko Frenzen, Manfred Krafft, Kay Peters, Peter C. Verhoef [] []
User-generated versus designer-generated products: A performance assessment at Muji
–Hidehiko Nishikawa, Martin Schreier, Susumu Ogawa [] []
Disentangling the market value of customer satisfaction: Evidence from market reaction to the unanticipated component of ACSI announcements
–Vladimir Ivanov, Kissan Joseph, M. Babajide Wintoki [] []
Making sense of numbers: Effects of alphanumeric brands on consumer inference
–Dengfeng Yan, Rod Duclos [] []
“You Lost Me at Hello”: How and when accent-based biases are expressed and suppressed
–Ze Wang, Aaron D. Arndt, Surendra N. Singh, Monica Biernat, Fan Liu [] []
Replication Corner
If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect
–Scott A. Wright, José Mauro da Costa Hernandez, Aparna Sundar, John Dinsmore, Frank R. Kardes [] []
The time vs. money effect. A conceptual replication
–Holger Müller, Sebastian Lehmann, Marko Sarstedt [] []
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