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TOC: Services Mar Quart

Introduction

Services Marketing Quarterly, 34(2)

Creating Positive Word-of-Mouth Promotion Through Service Recovery Strategies
Edward Shih-Tse Wang & Shu-Yu Chang [] []

Service Quality Dimension and Customer Satisfaction: An Empirical Study in the Malaysian Hotel Industry
Muslim Amin, Zatilaziya Yahya, Wan Faizatul Aniza Ismayatim, Siti Zaroha Nasharuddin & Emilia Kassim [] []

The Role of the Manager in Shaping Customer Contact Employee Perceptions of the Firm’s Relationship With Technology: A Conceptual Model
David E. Fleming & Andrew B. Artis [] [Google Scholar]

Modeling a Formative Measure of Relationship Quality and Its Effects: Evidence From the Hong Kong Retail Banking Industry
Brian Tung & Jamie Carlson [] []

"Calling Again…": Relationships Between Customer Repeat Calls, Hostility, and Service Quality
Tali Seger-Guttmann & Hana Medler-Liraz [] []

Using Time Series Analysis to Predict U.S. Service Exports
D. Steven White, Godwin C. Ariguzo & Catharine M. Curran [] []


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