TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 23(2)
When customers create the ad and sell it – a value network approach
–Christofer Pihl [] []
Customer contact employees’ commitment to extra-role customer service: the effect of internal service quality perception
–Sunmee Choi, Jihyun Baek & Hayoung Kang [] [Google Scholar]
Effects of technology readiness on prosumer attitude and eWOM
–Sang-Lin Han, Hyunseok Song & Jerry J. Han [] []
Identifying the direct mail-prone consumer
–Peter S.H. Leeflang, Penny N. Spring, Jenny Van Doorn & Tom Wansbeek [] []
Generative mechanisms in project marketing – an agenda for inquiry
–Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen & Henrikki Tikkanen [] []
Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment
–Seong-Yeon Park & Seung Wha Lee [] []
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