TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 12(2)
Challenges to attitude and behaviour change through persuasion
–Louise M. Hassan and Nina Michaelidou [] []
Special Issue: Challenges to Attitude and Behaviour Change Through Persuasion Resistance to persuasion in an anti-consumption context: Biased assimilation of positive product information
–Inci Dursun and Ebru Tümer Kabadayi [] []
Message exposure with friends: The role of social context on attitudes toward prominently placed brands
–Kesha K. Coker, Suzanne A. Altobello and Siva K. Balasubramanian [] []
‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
–Sara Parry, Rosalind Jones, Philip Stern and Matthew Robinson [] []
‘It’s a fix!’ The mediative influence of the X Factor tribe on narrative transportation as persuasive process
–Brendan Richardson [] [Google Scholar]
Direct or indirect comparative ads: The moderating role of information processing modes
–Arti D. Kalro, Bharadhwaj Sivakumaran and Rahul R. Marathe [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |