TOC: Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 25(2)
Regional and country ethnocentrism: broadening ASEAN origin perspectives
–Kai-Uwe Seidenfuss, Yunus Kathawala, Keith Dinnie [] []
Brand-extension feedback effects: an Asian branding perspective
–Abhishek Dwivedi, Bill Merrilees [] []
Developing a decision model for brand naming using Delphi method and analytic hierarchy process
–Pi-Fang Hsu, Fang-Lei Lin [] []
Measuring shopping values of Malaysian retail consumers
–Jeannot Abdul Karim, Mukesh Kumar, Sofiah Abd Rahman [] []
Perceived benefits, perceived risk, and trust: Influences on consumers’ group buying behaviour
–Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi, Rongwei Chu, Ting-Hsiang Tseng [] [Google Scholar]
The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers
–Ting Chi [] []
Modelling the SCM enablers: an integrated ISM-fuzzy MICMAC approach
–S.J. Gorane, Ravi Kant [] []
Branding in the Asian context: a Malaysian perspective
–Sharifah Faridah Syed Alwi, T.C. Melewar [] []
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