TOC: Young Consumers
Introduction
Young Consumers: Insight and Ideas for Responsible Marketers, 14(1)
How do children learn eating practices? Beyond the nutritional information, the importance of social eating
–Valérie Hemar-Nicolas, Pascale Ezan, Mathilde Gollety, Nathalie Guichard, Julie Leroy [] []
Online marketing of food products to children: the effects of national consumer policies in high-income countries
–Dana-Nicoleta Lascu, Ajay K. Manrai, Lalita A. Manrai, Fabienne Brookman Amissah [] []
College-aged young consumers’ interpretations of product placement in social games
–Huan Chen, Audrey Deterding [] [Google Scholar]
Does game self-congruity increase usage and purchase?
–Robert Davis, Bodo Lang [] []
Investigating fashion disposition with young consumers
–Ji Young Lee, Holly Halter, Kim K.P. Johnson, Haewon Ju [] []
Uncertainty and risk: purchase intentions of new and expectant adopting parents
–Danielle Way, Yuvay Jeanine Meyers [] []
Does country-of-origin matter to Generation Y?
–Srdan Zdravkovic [] []
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