TOC: J Prod Brand Man
Introduction
Journal of Brand Management, 20(4)
Nutrition labelling: Employing consumer segmentation to enhance usefulness
–Nizar Souiden, Fouad Ben Abdelaziz and Audrey Fauconnier [] []
The impact of storytelling on the consumer brand experience: The case of a firm-originated story
–Anna Lundqvist, Veronica Liljander, Johanna Gummerus and Allard van Riel [] []
The impact of advertising disclaimers (fine print) on brand attitudes
–Gregory S Black and Kristin Watson [] []
The effect of macroeconomic threats on brand value and ranking: Insights from 10 years of fluctuations
–Gabriele Suder and David A C Suder [] []
Antecedents and consequences of brand love
–Sanjit Kumar Roy, Abdolreza Eshghi and Abhigyan Sarkar [] []
Prestige and environmental behaviors: Does branding matter?
–Melanie Yeoh and Angela Paladino [] []
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