TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 21(1)
Measuring Consumer Devotion: Antecedents and Consequences of Passionate Consumer Behavior
–Mandy H. Ortiz, Kristy E. Reynolds, George R. Franke [] []
Populence: Exploring Luxury for the Masses
–Elad Granot, La Toya M. Russell, Thomas G. Brashear-Alejandro [] []
Drivers of Trade Promotion Receptiveness: The Role of Relationship and Trade Promotion Satisfaction
–Amit Poddar, Naveen Donthu, Atul Parvatiyar [] []
The Role of Manufacturers" Salespeople in Inducing Brand Advocacy by Retail Sales Associates
–Vishag Badrinarayanan, Debra A. Laverie [] []
An Experimental Examination of Equivalence Failures in Multicultural Comparative Research
–F. Mark Case, John B. Ford, Edward Markowski, Earl D. Honeycutt [] []
The Moderating Influence of Political Involvement on Voters" Attitudes toward Att ack Ads
–George W. Stone, Jeffrey G. Blodgett, Japhet Nkonge, Kathryn T. Cort [] []
Thinking about Fit and Donation Format in Cause Marketing: The Effects of Need for Cognition
–Anthony H. Kerr, Neel Das [] []
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