TOC: J Mar Man
Introduction
Journal of Marketing Management, 29(1/2)
Special Issue: Anthropomorphic Marketing
Editorial
They’re gr-r-reat! Introduction to the special issue
–Stephen Brown & Sharon Ponsonby-McCabe [] [Google Scholar]
Animals, archetypes, and advertising (A3): The theory and the practice of customer brand symbolism
–Stephen Lloyd & Arch G. Woodside [] []
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy1
–Clinton D. Lanier Jr, C. Scott Rader & Aubrey R. Fowler III [] []
Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
–Sameer Hosany, Girish Prayag, Drew Martin & Wai-Yee Lee [] []
How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats
–Anthony Patterson, Yusra Khogeer & Julia Hodgson [] []
Brand mascots as organisational totems
–Julien Cayla [] []
The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value
–Phillip M. Hart, Shawn R. Jones & Marla B. Royne [] []
Anthropomorphic responses to new-to-market logos
–Collin R. Payne, Michael R. Hyman, Mihai Niculescu & Bruce A. Huhmann [] []
Development of a scale measuring childlike anthropomorphism in products
–Katarina Hellén & Maria Sääksjärvi [] []
Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
–Lorna Stevens, Matthew Kearney & Pauline Maclaran [] []
Revenge of the brand monsters: How Goldman Sachs’ doppelgänger turned monstrous
–James Freund & Erik S. Jacobi [] []
Made with real crocodiles: The use of anthropomorphism to promote product kinship in our youngest consumers
–Ekant Veer [] []
Leveraging the human side of the brand using a sense of place: Case studies of craft breweries
–Anne-Marie Hede & Torgeir Watne [] []
Unleashing the animal within: Exploring consumers’ zoomorphic identity motives
–Michael John Healy & Michael B. Beverland [] []
‘Bringing with us the plague’: Consumer Research as Machinery of Zoomorphism
–Alan Bradshaw [] []
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