TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 20(2)
Consumer social responses to CSR initiatives versus corporate abilities
–Percy Marquina Feldman, Arturo Z. Vasquez-Parraga [] []
Conceptualizing consumers’ experiences of product-harm crises
–Ursula Haas-Kotzegger, Bodo B. Schlegelmilch [] [Google Scholar]
Community identification increases consumer-to-consumer helping, but not always
–Zachary Johnson, Carolyn Massiah, Jeffrey Allan [] []
Donors’ experience of sustained charitable giving: a phenomenological study
–Gerard P. Prendergast, Chan Hak Wai Maggie [] [Google Scholar]
Unbranding: threat to brands, opportunity for generics and store brands
–Peter Mayer, Robert G. Vambery [] []
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