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TOC: J Con Mar

Introduction

Journal of Consumer Marketing, 20(2)

Consumer social responses to CSR initiatives versus corporate abilities
Percy Marquina Feldman, Arturo Z. Vasquez-Parraga [] []

Conceptualizing consumers’ experiences of product-harm crises
Ursula Haas-Kotzegger, Bodo B. Schlegelmilch [] [Google Scholar]

Community identification increases consumer-to-consumer helping, but not always
Zachary Johnson, Carolyn Massiah, Jeffrey Allan [] []

Donors’ experience of sustained charitable giving: a phenomenological study
Gerard P. Prendergast, Chan Hak Wai Maggie [] [Google Scholar]

Unbranding: threat to brands, opportunity for generics and store brands
Peter Mayer, Robert G. Vambery [] []


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