TOC: Mar Theory
Introduction
Marketing Theory, 13(1)
Marketized philanthropy: Kiva’s utopian ideology of entrepreneurial philanthropy
–Domen Bajde [] [Google Scholar]
Value creation processes and value outcomes in marketing theory: Strangers or siblings?
–Johanna Gummerus [] []
Brandscapes of control? Surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
–David Murakami Wood and Kirstie Ball [] []
The dynamics of place brands: An identity-based approach to place branding theory
–Mihalis Kavaratzis and Mary Jo Hatch [] []
The triadic interaction model of political marketing exchange
–Stephan C Henneberg and Robert P Ormrod [] []
Intentionality, symbol, and situation in the interpretation of consumer choice
–Gordon R Foxall [] []
Comments on Foxall’s ‘Intentionality, symbol and situation in the interpretation of consumer choice’
–Jorge M Oliveira-Castro []
Consumer behaviour analysis and ascription of intentionality to the explanation of consumer choice
–Valdimar Sigurdsson []
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