TOC: J Macromarketing
Introduction
Journal of Macromarketing, 33(1)
In This Issue
–Terrence H. Witkowski []
Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology
–Giana M. Eckhardt, Nikhilesh Dholakia, and Rohit Varman [] []
Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing
–Martin Fougere and Per Skalen [] []
How Market Research Shapes Market Spatiality: A Global Governmentality Perspective
–Sofie Moller Bjerrisgaard and Dannie Kjeldgaard [] []
Marketeando: Domesticating Marketing Education the "Peruvian Way"
–Janice Denegri-Knott, Terrence H. Witkowski, and Gina Pipoli [] []
Commentaries
From Marketing Ideology to Branding Ideology
–Sidney J. Levy and Marius K. Luedicke [] []
Brand Yourself a Changemaker!
–Carolina Bandinelli and Adam Arvidsson [] []
Accounts of the Ineffable: On the Production of Marketing Subject
–Douglas Brownlie [] []
Marketing: Culture Institutionalized
–A. Fuat Firat [] []
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