TOC: J Intl Mar
Introduction
Journal of International Marketing, 21(1)
Living in a Global World: Influence of Consumer Global Orientation on Attitudes Toward Global Brands from Developed Versus Emerging Countries
–Xiaoling Guo [] []
Technological Innovation and Exports: Unpacking Their Reciprocal Causality
–Diana A Filipescu, Shameen Prashantham, Alex Rialp, and Josep Rialp [] []
Do Business and Political Ties Differ in Cultivating Marketing Channels for Foreign and Local Firms in China?
–Maggie Chuoyan Dong, Caroline Bingxin Li, and David K Tse [] []
Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework
–V Kumar, Amalesh Sharma, Riddhi Shah, and Bharath Rajan [] []
Transferring the Retail Format Successfully into Foreign Countries
–Bernhard Swoboda and Stefan Elsner [] []
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