TOC: Psych Mar
Introduction
Psychology & Marketing, 30(4)
Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals
–Qing Wang and Paurav Shukla [] []
Navigating Residue Sensitivity in the Used Goods Marketplace
–Sommer Kapitan and Rajesh Bhargave [] []
Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers’ Evaluations of Cancer Advertising
–Kimberly A. Taylor and Jana Nekesa Knibb [] []
From “Lemons” to Lemonade: Lessening the Impact of Adverse Selection through Buyer Trust
–Gordon T. Gray, Stacia Wert-Gray and Donna Carlon [] []
The Impact of Other Customers on Customer Citizenship Behavior
–Youjae Yi, Taeshik Gong and Hyojin Lee [] []
The Effects of Following Islam in Decisions about Taboo Products
–Nazlida Muhamad and Dick Mizerski [] []
Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers
–Carmen Antón, Carmen Camarero and Javier Rodríguez [] []
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