TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 25(1)
Development of a Market Orientation Research Agenda for the Nonprofit Sector
–Paul Chad, Elias Kyriazis & Judy Motion [] []
A Praxis Framework for Implementing Market Orientation Into Charities
–Paul Chad, Judy Motion & Elias Kyriazis [] []
Social Marketing Customer Orientation: A Conceptualization, Typology, and Conceptual Framework
–Cheryl Leo [] []
Examining the Influence of the Individual in Arts Sponsorship Decisions
–Kate Daellenbach, Peter Thirkell & Lena Zander [] []
Social Entrepreneurship in Nonprofit Organizations: An Empirical Investigation of the Synergy Between Social and Business Objectives
–David Di Zhang & Lee A. Swanson [] []
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