TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 20(1)
Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships
–Jari Salo & Robert Wendelin [] []
Learning-Oriented Sales Management Control: The Case of a Pharmaceutical Company
–Makoto Matsuo, Katsuo Hayakawa & Katsuyoshi Takashima [] []
Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination
–Spiros Gounaris & Nektarios Tzempelikos [] []
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