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TOC: J Bus-to-Bus Mar

Introduction

Journal of Business-to-Business Marketing, 20(1)

Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships
Jari Salo & Robert Wendelin [] []

Learning-Oriented Sales Management Control: The Case of a Pharmaceutical Company
Makoto Matsuo, Katsuo Hayakawa & Katsuyoshi Takashima [] []

Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination
Spiros Gounaris & Nektarios Tzempelikos [] []


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