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Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
–Arch G. Woodside [] []

Antecedents and consequences of consumers’ comparative value assessments across the relationship life cycle
–John D. Hansen, Lauren Skinner Beitelspacher, George D. Deitz [] [Google Scholar]

Dual effect-based market segmentation and price optimization
–Sven Theysohn, Kristina Klein, Franziska Völckner, Martin Spann [] []

Do partners in international strategic alliances share resources, costs, and risks?
–Lee Li, Gongming Qian, Zhengming Qian [] []

How captive is your audience? Defining overall advertising involvement
–Nathalie Spielmann, Marie-Odile Richard [] []

Developing strategic supplier networks: An institutional perspective
–Seyda Deligonul, Ulf Elg, Erin Cavusgil, Pervez N. Ghauri [] []

Narrative ads: The effect of argument strength and story format
–Nai-Hwa Lien, Yi-Ling Chen [] []

Trying to solve the cultural distance paradox: A commentary essay
–Cristina López-Duarte [] []

Do customer relationships mitigate or amplify failure responses?
–Velitchka D. Kaltcheva, Robert D. Winsor, A. Parasuraman [] []

Outside directors’ experience, TMT firm-specific human capital, and firm performance in entrepreneurial IPO firms
–Son A. Le, Mark J. Kroll, Bruce A. Walters [] [Google Scholar]

High performance work system and HCN performance
–Hsi-An Shih, Yun-Hwa Chiang, Chu-Chun Hsu [] []

Corporate governance and lobbying strategies
–Ike Mathur, Manohar Singh, Fred Thompson, Ali Nejadmalayeri [] []

Maximizing willingness to bid within “Buy It Now” auctions
–David M. Hardesty, Tracy A. Suter [] []

Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem
–Zhiyong Yang, Charles M. Schaninger, Michel Laroche [] []

Non-linear effects of family sources of power on performance
–Pietro Mazzola, Salvatore Sciascia, Franz W. Kellermanns [] []

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