TOC: Intl J Nonprofit Vol Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 18(1)
Measuring donor loyalty: key reasons why Net Promoter Score (NPS) is not the way
–Kevin Schulman and Adrian Sargeant [] []
Encouraging bystanders to help in stopping violence against children
–Magdalena Cismaru [] []
A solicitor’s perspective on charitable gifts in wills
–Victoria Turner [] [Google Scholar]
Launching a new middle donor programme and making it work
–Meriel Armson and Angharad McKenzie [] []
Using the phone to reduce donor attrition and drive loyalty
–Bethan Holloway [] []
Missing a strategic marketing trick? The use of online social networks by UK charities
–Sarah Quinton and Paul Fennemore [] []
Cause-related marketing and customer donations in an online marketplace
–Nick Aldridge and Joe Fowles [] []
Personas in action: linking event participation motivation to charitable giving and sports
–Marieke Hendriks and Ed Peelen [] []
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