TOC: Harvard Bus Rev
Introduction
Harvard Business Review, 91(3)
From the Editor: Advertising Is an Art—and a Science
–Adi Ignatius []
Advertising Analytics 2.0
–Wes Nichols [] []
For Mobile Devices, Think Apps, Not Ads
–Sunil Gupta [] []
Advertising’s New Medium: Human Experience
–Jeffrey F. Rayport [] [Google Scholar]
Creative That Cracks the Code
–Julia Kirby [] []
Martin Sorrell on What’s Next
–An Interview with Martin Sorrell by Adi Ignatius [] [Google Scholar]
Encyclopædia Britannica’s President on Killing Off a 244-Year-Old Product
–Jorge Cauz [] [Google Scholar]
Big-Bang Disruption
–Larry Downes and Paul F. Nunes [] []
The Case for Stealth Innovation
–Paddy Miller and Thomas Wedell-Wedellsborg [] []
Why “Fair Value” Is the Rule
–Karthik Ramanna [] []
Do You Really Want to Be an eBay?
–Andrei Hagiu and Julian Wright [] []
Making Sustainability Profitable
–Knut Haanaes, David Michael, Jeremy Jurgens, and Subramanian Rangan [] []
Long CEO Tenure Can Hurt Performance
–Xueming Luo, Vamsi K. Kanuri, and Michelle Andrews [] []
Why It Pays to Be a Category Creator
–Eddie Yoon and Linda Deeken [] []
How Competition Strengthens Start-ups
–Andrew Burke and Stephanie Hussels [] []
When in Chinatown, You Really Do Think More Chinese
–Adam Alter [] []
3-D Printing Will Change the World
–Richard A. D’Aveni [] []
What Does It Take to Redesign an Industry?
–Christopher Meyer [] []
Do You Play to Win—or to Not Lose?
–Heidi Grant Halvorson and E. Tory Higgins [] []
Case Study: Fighting a Government Threat
–Francesca Gino [] []
The Silent Sex
–Alison Beard [] []
Life’s Work: Mary Robinson
–An Interview with Mary Robinson by Alison Beard [] [Google Scholar]
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