TOC: J Service Mar
Introduction
Journal of Services Marketing, 27(1)
Adopting self-service technology to do more with less
–Toni Hilton, Tim Hughes, Ed Little, Ebi Marandi [] []
Exploring switching behavior of US mobile service customers
–Arvind Malhotra, Claudia Kubowicz Malhotra [] []
SERV*OR in China: testing the effect of service orientation on service skills performance
–Sherriff T.K. Luk, Ken Lu, Ben Liu [] []
Shopping motivation as a moderator in the retail service evaluation
–Sherriff T.K. Luk, Piyush Sharma, Ivy S.N. Chen [] []
Consumer information search and credence services: implications for service providers
–Kathleen Mortimer, Andrew Pressey [] []
Internet forums and negotiation of healthcare knowledge cultures
–Debbie Keeling, Amna Khan, Terry Newholm [] []
Modelling trust in service relationships: a transnational perspective
–Harjit Sekhon, Sanjit Roy, Gurvinder Shergill, Adrian Pritchard [] []
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