TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 22(1)
Exploring branding strategies of FMCG, services and durables brands: evidence from India
–Bikram Jit Singh Mann, Mandeep Kaur [] []
Investigating the role of firm resources and environmental variables in new product commercialization
–K.B. Saji, Shashi Shekhar Mishra [] []
Discerning product benefits through visual thematic analysis
–Abhilash Ponnam, Jagrook Dawra [] []
Role of content strategy in social media brand communities: a case of higher education institutes in India
–Kalpana Chauhan, Anandan Pillai [] []
Moderating roles of organizational inertia and project duration in the NPD process: an empirical investigation
–Shashi Shekhar Mishra, K.B. Saji [] []
Using financial analysis to assess brand equity
–Steven Isberg, Dennis Pitta [] []
The effect of decision context on perceived risk in pricing strategies: how managers view uncontrollable environmental forces
–Howard Forman, James M. Hunt [] []
Odd pricing effects: an examination using adaptation-level theory
–Brian R. Kinard, Michael L. Capella, Greg Bonner [] []
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