TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 4(1)
Globalization and fashion marketing performance
–Kathleen Rees & Eun Joo Park [] []
Concept analysis of “cross-cultural marketing”: an exploration
–Jennifer M. Mower, Elaine L. Pedersen & Tun-Min (Catherine) Jai [] []
Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy
–Sanjukta Pookulangara & Dee K. Knight [] []
Green marketing of apparel: consumers’ price sensitivity to environmental marketing claims
–Celia Stall-Meadows & Anne Davey [] [Google Scholar]
Purchase decision criteria when choosing a bag in Indonesia
–Nadia Arfan & Mustika Sufiati Purwanegara [] []
The concept of creative collaboration applied to the fashion industry
–Margaux Rollet, Jonas Hoffmann, Ivan Coste-Manière & Katrina Panchout [] []
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