TOC: Intl Mar Rev
Introduction
International Marketing Review, 30(1)
An updated overview of research published in the International Marketing Review: 1983 to 2011
–Naresh K. Malhotra, Lan Wu, Jeryl Whitelock [] []
Global marketing managers: Improving global marketing strategy through soft skill development
–David A. Griffith, Jessica J. Hoppner [] []
Comparative thick description: Articulating similarities and differences in local consumer experience
–Jean-Claude Usunier, Stéphane Sbizzera [] []
Social media and international advertising: theoretical challenges and future directions
–Shintaro Okazaki, Charles R. Taylor [] []
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