TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 30(1)
Editorial: Introduction to the Special Issue on Marketing in Emerging Markets
–Steven Michael Burgess, Jan-Benedict E.M. Steenkamp [] []
Socioeconomic status and consumption in an emerging economy
–Wagner A. Kamakura, Jose A. Mazzon [] []
Quantifying nation equity with sales data: A structural approach
–Junhong Chu [] []
Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study
–Jie Wu [] []
Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets
–Lia Zarantonello, Kamel Jedidi, Bernd H. Schmitt [] []
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
–Koen Pauwels, Selin Erguncu, Gokhan Yildirim [] []
The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
–Yuliya Strizhakova, Robin A. Coulter [] []
Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
–Paul T.M. Ingenbleek, Workneh Kassa Tessema, Hans C.M. van Trijp [] []
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