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TOC: Bus Horizons

Introduction

Business Horizons, 56(2)

Guest Editor’s Perspective

Protecting your intellectual property rights
Peggy E. Chaudhry [] []

An institution-based view of IPR protection
Mike W. Peng [] []

Contending with Chinese counterfeits: Culture, growth, and management responses
Alan Zimmerman [] []

Effectiveness of anti-piracy technology: Finding appropriate solutions for evolving online piracy
Hasshi Sudler [] []

Protecting your brand against the heartbreak of genericide
Michael G. Walsh [] []

Technology designed to combat fakes in the global supply chain
Ling Li [] []

Are U.S. exports influenced by stronger IPR protection measures in recipient markets?
E. Tani Fukui, Alexander B. Hammer, Lin Z. Jones [] []

The challenge of curbing counterfeit prescription drug growth: Preventing the perfect storm
Peggy E. Chaudhry, Stephen A. Stumpf [] []

Toward a compelling customer touchpoint architecture
Anirudh Dhebar [] []

Maquiladoras in the 21stcentury: Six strategies for success
John Hadjimarcou, Lance E. Brouthers, Jason P. McNicol, Donald E. Michie [] []

What do we make of Japan? Myths and realities
Derek Lehmberg, Charles Dhanaraj, Akie Funai [] []

My Chevrolet: A case study of Brazilian innovation and entrepreneurship
Marcos Hashimoto [] []

What monetary rewards can and cannot do: How to show employees the money
Herman Aguinis, Harry Joo, Ryan K. Gottfredson [] []


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