TOC: Bus Horizons
Introduction
Business Horizons, 56(2)
Guest Editor’s Perspective
Protecting your intellectual property rights
–Peggy E. Chaudhry [] []
An institution-based view of IPR protection
–Mike W. Peng [] []
Contending with Chinese counterfeits: Culture, growth, and management responses
–Alan Zimmerman [] []
Effectiveness of anti-piracy technology: Finding appropriate solutions for evolving online piracy
–Hasshi Sudler [] []
Protecting your brand against the heartbreak of genericide
–Michael G. Walsh [] []
Technology designed to combat fakes in the global supply chain
–Ling Li [] []
Are U.S. exports influenced by stronger IPR protection measures in recipient markets?
–E. Tani Fukui, Alexander B. Hammer, Lin Z. Jones [] []
The challenge of curbing counterfeit prescription drug growth: Preventing the perfect storm
–Peggy E. Chaudhry, Stephen A. Stumpf [] []
Toward a compelling customer touchpoint architecture
–Anirudh Dhebar [] []
Maquiladoras in the 21stcentury: Six strategies for success
–John Hadjimarcou, Lance E. Brouthers, Jason P. McNicol, Donald E. Michie [] []
What do we make of Japan? Myths and realities
–Derek Lehmberg, Charles Dhanaraj, Akie Funai [] []
My Chevrolet: A case study of Brazilian innovation and entrepreneurship
–Marcos Hashimoto [] []
What monetary rewards can and cannot do: How to show employees the money
–Herman Aguinis, Harry Joo, Ryan K. Gottfredson [] []
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