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Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
–Robert Meyer [] []

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis
–Brett R Gordon, Avi Goldfarb, and Yang Li [] []

Why We Do What We Do: A Model of Activity Consumption
–Lan Luo, Brian T Ratchford, and Botao Yang [] []

Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
–Joseph K Goodman and Caglar Irmak [] []

(De)marketing to Manage Consumer Quality Inferences
–Jeanine Miklós-Thal and Juanjuan Zhang [] []

Estimating Causal Installed-Base Effects: A Bias-Correction Approach
–Sridhar Narayanan and Harikesh S Nair [] []

The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations
–Xinlei (Jack) Chen, Yuxin Chen, and Ping Xiao [] []

Conditional Projection: How Own Evaluations Influence Beliefs ÂÜÀòÉç¹ÙÍøt Others Whose Choices Are Known
–A. Yesim Orhun and Oleg Urminsky [] []

Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers’ Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth
–Martin Mende, Ruth N Bolton, and Mary Jo Bitner [] [Google Scholar]

Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets
–Anita Luo and V Kumar [] []

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