TOC: J Promo Man
Introduction
Journal of Promotion Management, 19(1)
Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response
–Nancy Spears, Marla Royne & Eric Van Steenburg [] []
Culturally Customizing Websites for Immigrant Communities in the United States
–Daniel W. Baack, Nitish Singh & Donald Baack [] []
TV Product Placement in Korea
–Myung-Jin Chae & Hye-Jin Sun [] []
Nonlinear Relationship between Frequent Price Discounts and Consumers’ Price Sensitivity
–Guan-Ru Chen [] []
Reinforcing Cultural Identity by Appealing to Local Cultural Cues: National Identity Formation and Consumption in High-Context Cultures
–Erdener Kaynak & Ali Kara [] []
Genre and Postemergency Contexts: The Nexus of Strategic Communications
–Peter M. Smudde & Jeffrey L. Courtright [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |