TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 20(1/2)
Editorial
–Joyce A. Young []
The Dynamics of Growth in Franchising
–Begoña López Fernández, Begoña González-Busto & Yolanda Álvarez Castaño [] []
An Exploration of the Legal Meaning of Franchising
–Elizabeth Crawford Spencer [] []
A Theoretical Explanation of the Cost Advantages of Multi-unit Franchising
–Vinay K. Garg, Richard L. Priem & Abdul A. Rasheed [] []
The Influence of Relational Embeddedness on the Formation and Performance of Social Franchising
–Fiori A. Zafeiropoulou & Dimitrios N. Koufopoulos [] []
Uniformity in Franchising: A Case Study of a French Franchise Network With Several Franchisees Having Their Own Website
–Rozenn Perrigot, Guy Basset, Danièle Briand & Gérard Cliquet [] []
Specific Investments in Franchisor–Franchisee Relationships: A Model
–Manish Kacker & Ruhai Wu [] []
Antecedents of Franchisee Trust
–Evelien P. M. Croonen & Maryse J. Brand [] []
Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
–Audhesh Paswan & Julian Ming-Sung Cheng [] []
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