TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 25(2)
Editorial
–C. Anthony Di Benedetto []
Seniors’ Motivations and Perceived Risks: A Cross-Cultural Study
–Delphine Le Serre, Patrick Legohérel & Karin Weber [] []
A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.
–Wan-Hsiu (Sunny) Tsai, Wei-Na Lee & Young-A Song [] []
Impacts of Store Environmental Cues on Store Love and Loyalty: Single-Brand Apparel Retailers
–Wanmo Koo & Youn-Kyung Kim [] []
The Impact of Congruity and Country Image on Global Brand Alliance Evaluation
–Andy Wei Hao, Michael Y. Hu, Edward R. Bruning & Xin Liu [] []
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