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TOC: Intl J Internet Mar Adv

Introduction

International Journal of Internet Marketing and Advertising, 7(4)

Using content analysis in social networking to gain cultural insights
Ryall Carroll, Carleen Ramlochansingh, Luke Kachersky [] []

Exploring social media marketing strategies in SMEs
Iryna Pentina, Anthony C. Koh [] []

Small and medium enterprises web page design: a qualitative study
Natalia Vila, Inés Kuster [] []

The relationship between regulatory focus and online shopping – perceived risk, affect, and consumers’ response to online marketing
Peter Atorough, Bill Donaldson [] [Google Scholar]


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