TOC: European J Mar
Introduction
European Journal of Marketing, 47(1/2)
A proposed procedure for construct definition in marketing
–David A. Gilliam, Kevin Voss [] []
Relating price strategies and price-setting practices
–Paul T.M. Ingenbleek, Ivo A. van der Lans [] []
Adventure versus gratification: emotional shopping in online auctions
–Min-Young Lee, Youn-Kyung Kim, Hyun-Joo Lee [] []
Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
–Yelena Tsarenko, Yuliya Strizhakova [] []
Brand communities: loyal to the community or the brand?
–Gianluca Marzocchi, Gabriele Morandin, Massimo Bergami [] []
Structural equation modelling in marketing and business research: Critical issues and practical recommendations
–Francisco J. Martínez-López, Juan C. Gázquez-Abad, Carlos M.P. Sousa [] []
A typology of internet users based on comparative affective states: evidence from eight countries
–George Christodoulides, Nina Michaelidou, Nikoletta Theofania Siamagka [] []
Negative and positive effects of social capital on co-located firms’ withholding efforts
–Ragnhild Silkoset [] [Google Scholar]
Effects of package visuals and haptics on brand evaluations
–Sandra Littel, Ulrich R. Orth [] []
The effect of corporate associations on consumer behaviour
–Andrea Pérez, María del Mar García de los Salmones, Ignacio Rodríguez del Bosque [] []
Shop until you drop? An exploratory analysis of mall experiences
–Shaked Gilboa, Iris Vilnai-Yavetz [] []
Direct versus indirect channels: Differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product
–Juan L. Nicolau [] []
Influence of personality traits on perceived relationship quality within a franchisee-franchisor context
–Rajiv P. Dant, Scott K. Weaven, Brent L. Baker [] []
Extending the prevalent consumer loyalty modelling: the role of habit strength
–Svein Ottar Olsen, Ana Alina Tudoran, Karen Brunsø, Wim Verbeke [] []
Networks: a social marketing tool
–Jose M. Barrutia, Carmen Echebarria [] []
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