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TOC: European J Mar

Introduction

European Journal of Marketing, 47(1/2)

A proposed procedure for construct definition in marketing
David A. Gilliam, Kevin Voss [] []

Relating price strategies and price-setting practices
Paul T.M. Ingenbleek, Ivo A. van der Lans [] []

Adventure versus gratification: emotional shopping in online auctions
Min-Young Lee, Youn-Kyung Kim, Hyun-Joo Lee [] []

Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
Yelena Tsarenko, Yuliya Strizhakova [] []

Brand communities: loyal to the community or the brand?
Gianluca Marzocchi, Gabriele Morandin, Massimo Bergami [] []

Structural equation modelling in marketing and business research: Critical issues and practical recommendations
Francisco J. Martínez-López, Juan C. Gázquez-Abad, Carlos M.P. Sousa [] []

A typology of internet users based on comparative affective states: evidence from eight countries
George Christodoulides, Nina Michaelidou, Nikoletta Theofania Siamagka [] []

Negative and positive effects of social capital on co-located firms’ withholding efforts
Ragnhild Silkoset [] [Google Scholar]

Effects of package visuals and haptics on brand evaluations
Sandra Littel, Ulrich R. Orth [] []

The effect of corporate associations on consumer behaviour
Andrea Pérez, María del Mar García de los Salmones, Ignacio Rodríguez del Bosque [] []

Shop until you drop? An exploratory analysis of mall experiences
Shaked Gilboa, Iris Vilnai-Yavetz [] []

Direct versus indirect channels: Differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product
Juan L. Nicolau [] []

Influence of personality traits on perceived relationship quality within a franchisee-franchisor context
Rajiv P. Dant, Scott K. Weaven, Brent L. Baker [] []

Extending the prevalent consumer loyalty modelling: the role of habit strength
Svein Ottar Olsen, Ana Alina Tudoran, Karen Brunsø, Wim Verbeke [] []

Networks: a social marketing tool
Jose M. Barrutia, Carmen Echebarria [] []


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