Marketing and Entrepreneurship
Introduction
The Global 2013 Research Symposium on Marketing and Entrepreneurship, Sponsored by the ÂÜÀòÉç¹ÙÍø Entrepreneurial Marketing SIG, Boston, 7-9 Aug 2013; Deadline 1 Mar
Announcing the Global 2013 Research Symposium on Marketing and Entrepreneurship, Boston (MA), August 7-9.
themed "[Money] Can’t Buy Me Love – the Role of the Customer at the Marketing/Entrepreneurship Interface".
Sponsored by the Entrepreneurial Marketing SIG of the ÂÜÀòÉç¹ÙÍø and Kauffman Foundation.
Two page abstract submissions are due on March 1.
Final papers are due July 15.
Please send to fabian.eggers@menlo.edu.
All the usual topics are welcomed, but here are a few more we would like you to consider:
- Consumers of entrepreneurial output
- Construct and instrument validation for entrepreneurial marketing research
- Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
- Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
- Case and small sample studies in entrepreneurial marketing research
- Grounded theory-based entrepreneurial marketing research
- Competitive responses to entrepreneurial efforts
- Entrepreneurial marketing activities in turbulent environments
- Individual decision making in entrepreneurial marketing
Papers on emerging topics that relate to marketing and entrepreneurship are very much encouraged.
This Call for Papers and additional info can be found on our symposium website:
Thanks!
The symposium co-chairs,
Glenn Omura, Michigan State University
Fabian Eggers, Menlo College
Gerald E. Hills, Bradley University
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