Consumer Knowledge
Introduction
Consumer Knowledge in a Knowledge-Based World, Special Issue of Psychology & Marketing, Edited by Vince Mitchell, Kishore Gopalakrishna Pillai and Charles Hofacker; Deadline 15 Jul 2013
Call for Papers
Special Issue: Consumer Knowledge in a Knowledge-Based World
Psychology & Marketing
Guest Editors:
- Vince Mitchell, Cass Business School, London, UK
- Kishore Gopalakrishna Pillai, Aston Business School, Birmingham, UK
- Charles Hofacker, College of Business, Florida State University, USA
The consumer of today lives in an information-intensive world, where an enormously increasing amount of information is accessible from diverse sources. Recent work has examined consumer knowledge in contemporary contexts such as; the Internet, food & health issues, and sustainability & environmental issues. In addition, work on consumer knowledge structures, consumers’ persuasion knowledge, and consumer knowledge calibration has provided a better understanding of the organization and utilization of knowledge by consumers.
The purpose of this special issue is to focus research attention and effort on the relatively newer areas of consumer knowledge to understand the structure and content of consumer knowledge regarding the emerging domains, knowledge utilization processes and how to measure them adequately. The topics of interest include, but are not limited to:
Consumer knowledge of the Internet and Web and other information technologies. Consumer understanding of professional knowledge bases; the credence quality issue; Accessing and processing of mobile in-situ knowledge; Creating knowledge for others; the Peer curator; The effect of knowledge aggregation Web sites on consumer decision making.
The importance of consumer knowledge in improving consumers’ health; The impact of consumer knowledge on the marketing of global brands in multiple countries; Consumer knowledge of environmental and sustainability issues; Consumer knowledge of food and healthy eating; Consumer knowledge of pricing.
Consumer’s persuasion knowledge; Consumer knowledge structure; Consumer knowledge calibration; Types of consumer knowledge – declarative vs procedural; Forms of consumer knowledge – tacit vs explicit; objective vs subjective; The stigma and consequences of ignorance in a knowledge based society; Consumer knowledge asymmetries; Meta analyses on consumer knowledge; Consumer knowledge and age; Institutional consumer knowledge and its role in society; Veracity and ownership of consumer knowledge.
Manuscripts may contain a maximum of 50 double-spaced pages (including all figures, tables, references, and appendices) with citations & references in APA style and must be received in electronic form (MS WORD) no later than July 15th, 2013.
Submit manuscripts and all correspondence related to this special issue via email to Prof. Vince Mitchell (Cass Business School, London, UK) at: V.Mitchell@city.ac.uk
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