ÂÜÀòÉç¹ÙÍø

The 2012 ÂÜÀòÉç¹ÙÍø Consumer Behavior Special Interest Group-CBSIG Lifetime Achievement Award Recipient Is…

Dr. James R. Bettman is Burlington Industries Professor of Business Administration at the Fuqua School of Business and Professor of Psychology at Duke University. Prior to coming to Duke, he taught at the UCLA Graduate School of Management. He received both his BA (mathematics-economics) and his PhD (administrative sciences) from Yale University. His teaching interests are in consumer behavior. His research focuses on consumer information processing and decision making, particularly constructive preferences, how decision makers adapt to different situations, effects of emotion and stress on decision making, and the integration of conscious and nonconscious processing in decision making.

Professor Bettman’s publications include two books, An Information Processing Theory of Consumer Choice and The Adaptive Decision Maker, and a monograph, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice. His research papers appear in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Experimental Psychology: Learning, Memory, and Cognition, Journal of Personality and Social Psychology, Psychological Science, Organizational Behavior and Human Decision Processes, Administrative Science Quarterly, Journal of Consumer Psychology, Journal of Risk and Uncertainty, and Management Science, among others. He is a member of the editorial review boards for the Journal of Consumer Research, Journal of Marketing Research, Journal of Behavioral Decision Making, and Journal of Consumer Psychology. He was co-editor of the Journal of Consumer Research for six years, editor of Monographs of the Journal of Consumer Research for five years, and president of the Association for Consumer Research.

Dr. Bettman has received numerous awards during his illustrious academic career. He received the NCNB Faculty Award for the Fuqua School, was named the Duke University Scholar/Teacher of the Year, and received a teaching award at UCLA. He is a Fellow of the American Psychological Association, the American Psychological Society, and the Association for Consumer Research. He has received the Harold Maynard Award, the Paul D. Converse Award for contributions to marketing theory and thought, was named the ÂÜÀòÉç¹ÙÍø/Irwin/McGraw-Hill Marketing Educator of the Year by the ÂÜÀòÉç¹ÙÍø, received the Distinguished Scientific Achievement Award from the Society for Consumer Psychology, was awarded the Leo Melamed Prize for outstanding scholarship by business school faculty, and was named a highly cited researcher in Economics/Business by ISI Web of Science.

The ÂÜÀòÉç¹ÙÍø CBSIG Lifetime Achievement award honors a tenured professor with a career of sustained excellence and meritorious contributions in Consumer Behavior research. Congratulations again to Dr. James R. Bettman for a well-deserved honor.