TOC: Mar Sci
Introduction
Marketing Science, 32(1)
Editorial – Marketing Science Replication and Disclosure Policy
–Preyas S. Desai [] []
Editorial – Marketing Science: A Strategic Review
–Pradeep Chintagunta, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, and Richard Staelin [] []
Invited Paper – A Keyword History of Marketing Science
–Carl F. Mela, Jason Roos, and Yiting Deng [] []
Advertising Effects in Presidential Elections
–Brett R. Gordon and Wesley R. Hartmann [] []
The Benefit of Uniform Price for Branded Variants
–Yuxin Chen and Tony Haitao Cui [] []
A Model of the "It" Products in Fashion
–Dmitri Kuksov and Kangkang Wang [] []
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
–Alok R. Saboo and Rajdeep Grewal [] []
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
–Stefan Stremersch, Vardit Landsman, and Sriram Venkataraman [] []
How to Price Discriminate When Tariff Size Matters
–Adib Bagh and Hemant K. Bhargava [] []
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
–Csilla Horvath and Dennis Fok [] []
Modeling Consumer Learning from Online Product Reviews
–Yi Zhao, Sha Yang, Vishal Narayan, and Ying Zhao [] []
Successive Sample Selection and Its Relevance for Management Decisions
–Stephan Wachtel and Thomas Otter [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |