TOC: Mar Letters
Introduction
Marketing Letters, 24(1)
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
–Hsiu-Yuan Tsao [] []
Customer satisfaction as a buffer against sentimental stock-price corrections
–Robert P. Merrin, Arvid O. I. Hoffmann & Joost M. E. Pennings [] []
Opposing effects of sociodemographic variables on price knowledge
–Charlotte Gaston-Breton & Priya Raghubir [] []
Consumers’ online responses to the death of a celebrity
–Scott K. Radford & Peter H. Bloch [] []
Payment method and perceptions of ownership
–Bernadette Kamleitner & Berna Erki [] []
Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities
–Michael Lewis, Debanjan Mitra & Yeujun Yoon [] []
Can a print publication be equally effective online? Testing the effect of medium type on marketing communications
–Robert G. Magee [] []
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