TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 31(1)
Marketing intelligence in SMEs: implications for the industry and policy makers
–Authors: L.A. Cacciolatti, A. Fearne [] []
The effect of environmental concern and scepticism on green purchase behaviour
–Authors: Tahir Albayrak, Safak Aksoy, Meltem Caber [] []
Consumer co-creation and new product development: a case study in the food industry
–Authors: Raffaele Filieri [] []
The ways companies really answer consumer complaints
–Authors: Arnaldo L. Ryngelblum, Nadia W.H. Vianna, Celso A. Rimoli [] []
Validation of a META-RELQUAL construct through a Nordic comparative study
–Authors: Göran Svensson, Tore Mysen, Anne Rindell, Anders Billström [] []
Selection of celebrity endorsers: A case approach to developing an endorser selection process model
–Svend Hollensen, Christian Schimmelpfennig [] []
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