TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 5(1)
Persuasion, patriotism and PR: US advertising in the Second World War
–Inger L. Stole [] []
Marketing as a response to paradox and norms in the 1960s and 1970s
–Maureen A. Bourassa, Peggy H. Cunningham, Jay M. Handelman [] []
Flourishing in a dictatorship: Agfa’s marketing and the Nazi regime
–Hartmut Berghoff, Berti Kolbow [] [Google Scholar]
Consumer rights: a co-optation of the contemporary consumer movement
–Gretchen Larsen, Rob Lawson [] []
Consuming the earth
–Gerard Hastings [] []
Marketing academics at the FTC: the inside story
–William L. Wilkie, Patrick E. Murphy [] []
From puffery to penalties: a historical analysis of US masked marketing public policy concerns
–Ross D. Petty [] []
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