TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 30(1)
A perceptual approach to understanding user-generated media behavior
–Ramendra Thakur, John H. Summey, Joby John [] []
The dark side of CRM: advantaged and disadvantaged customers
–Bang Nguyen, Lyndon Simkin [] []
Social persuasion: targeting social identities through social influencers
–Sascha Langner, Nadine Hennigs, Klaus-Peter Wiedmann [] []
How Chinese adolescent girls perceive gender roles: a psychographic study
–Kara Chan, Yu Leung Ng [] []
The influence of brand equity on consumer responses
–Isabel Buil, Eva Martínez, Leslie de Chernatony [] []
Consumer decision making styles in retailing: evolution of mindsets and psychological impacts
–Steven Lysonski, Srinivas Durvasula [] []
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