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A new data set has been added to the DMEF Data Set Library:

Data Set 15 – A specialty multi-channel catalog company with a web presence mails a high volume of catalogs annually as its primary marketing vehicle.  100,000 random US customers make up the records, which include all orders, dollars, items, order lines and returns from December 16, 2004-September 17, 2012, as well as all catalog contact history during this period.  An included Word document suggests potential data uses, and includes field descriptions.

For information about the data sets offered by DMEF, visit:

Use of the data sets is open to full time faculty and Ph.D. students for research and teaching purposes.  For further information on ways to gain access to and use DMEF datasets, visit:

Online access to the DMEF Data Set Library is complimentary for DMEF Professors’ Academy members; membership is open to full-time faculty at colleges, universities and graduate schools worldwide.  Membership information and benefits:  http://www.directworks.org/dmef-marketing-programs/dmef-professors-academy/join-renew-membership.  For non members, costs vary.

Sincerely,

Jeff Nesler
Senior Program & Web Manager
Direct Marketing Educational Foundation
1120 Ave. of the Americas, 14^th Floor
New York, NY  10036-6700
212.790.1525
Fax: 212.790.1561