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JMR special issue and TPM Conference submission deadline

We are pleased to announce that the Journal of Marketing Research is collaborating with TPM on a special issue based on papers that emerge from the 2013 TPM Conference at London Business School (May 31-June 1; ). This follows the successful participation of Marketing Science at last year’s conference, for which a set of papers is currently under advanced review.

The topic of this special issue* is to be broadly in line with the aims of TPM, namely on “relevance” and “impact”. There are no methodological or thematic constraints.

All presentations accepted to the conference automatically qualify for consideration. Once a presentation is accepted to the conference, the authors will be asked whether they wish to be formally considered. At this stage, this does not preclude the authors from submitting the paper elsewhere. In the first instance, these presentations will be “reviewed” at the conference itself and informal feedback will be provided. JMR will then accept papers for a formal (regular) review process with a submission deadline of September 1, 2013.

The submission deadline for the TPM conference is the 18 February 18, 2013.

(*or special section, based on the volume of accepted papers.)

TPM Conference Workshops

We are further pleased to announce a series of workshops as part of the TPM conference programme. These are designed to stimulate concrete behavioural change and start with doctoral training, continue with using novel industry data and collaborative theory development, and end with creating impact in practice:

Ground Zero: Embedding Bridging Theory and Practice in Doctoral Education

Joel Steckel (NYU), Vice-Dean for Doctoral Education, will lead this workshop. It will explore how the pressures of the job market for new graduates impacts the research PhD students do. It will also explore how the increased presence of Arts & Sciences PhD’s on the marketing job market impacts both Marketing PhD training and the research this promotes once they join university faculty.

“Crowdsourced” Research Collaborations

Pete Fader, co-director of the Wharton Customer Analytics Initiative (WCAI; ), will lead this hands-on workshop. WCAI acts as a "matchmaker" between academia and industry, helping data-driven companies find the right portfolio of academic researchers to solve pressing problems and provide leading-edge “R&D” capabilities in the area of customer analytics. He will discuss the origins, structure, and potential future evolution of this “Research Opportunity” process, and its impact on corporations, students, and policy makers. The workshop, in collaboration with some managers who have been worked with WCAI, will provide insights into the operational details underpinning successful collaboration.

Theory Development and Testing in the Field

Rajesh Chandy (LBS), Academic Director of the Institute for Innovation and Entrepreneurship, will lead this workshop, one that focuses on industry and developmental agency participation in the data collection and theory development phase, with a special emphasis on emerging markets.

Where the Rubber Hits the Road: Developing Public Policy Interventions

Punam Anand Keller (Tuck), previous marketing director of the RAND Financial Literacy Center and designer of CDC’s health communication tool, MessageWorks, will lead this workshop on creating impact from academic insights. The focus will be on developing and testing innovative programs that improve communications and consumer choice in areas such as health and financial decision making. This workshop will include participation from organizations such as the UK Government’s Behavioural Insights Team () and Control Shift ().

With best regards,

• Nader Tavassoli, London Business School
• Sunil Gupta, Harvard Business School
• Don Lehmann, Columbia Business School
• Bernd Schmitt, Columbia Business School

 

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