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A Call for Papers has been issued for the 2013 Direct/Interactive Marketing Research Summit, to be held October 12-13, 2013 in Chicago, IL. This conference provides marketing educators and Ph.D. students a forum for direct/interactive marketing, including digital marketing, social media marketing, and database marketing topics.

CONFERENCE AWARDS AND PUBLICATION OPPORTUNITIES:

Competitive Papers will be double-blind peer reviewed, with considerations as follows:

• The Best Pedagogical Paper will receive a $1,000 award.
• The Best Research Paper will receive a $500 award and accepted research is eligible for publication in the Journal of Research in Interactive Marketing.
• Pedagogically-focused papers that are accepted may be considered for publication in the Journal of Advertising Education.

The Summit co-chairs invite faculty and Ph.D. students to submit conceptual and empirical papers, abstracts, special topic session proposals and roundtable discussion session proposals (especially for roundtables featuring scholar-practitioner dialogue). Ph.D. students are invited to submit work for concurrent sessions or for the Ph.D. Student Poster Session. Submissions should focus on business concerns or current marketing education issues. The following list is not meant to be exhaustive; topics could include:

SUGGESTED RESEARCH TOPICS

• Consumer Behavior (online, offline, or both)
• Creating synergies between research and teaching
• Cross-channel/multi-channel marketing
• Cross-selling and recommendation engines
• Curriculum development
• Customer acquisition and retention
• Database marketing
• Data mining
• Developing Institutes and Centers
• Direct Response Advertising
• Integrated marketing communications
• Integrating new media topics into existing marketing curricula
• Impact of new media on B2C and B2B marketing & interactive advertising
• Lifetime value and customer equity
• Marketing Pedagogy
• Measuring effectiveness of digital /interactive marketing communications
• Measuring student performance
• Mobile Marketing
• Online pricing and auctions
• Online targeted advertising
• Online word-of-mouth
• Pedagogical approaches to teaching digital/interactive marketing
• Predictive modeling
• Privacy, public policy and legal issues
• Search engine marketing and optimization
• Social media marketing strategy and analytics
• Use of current/emerging technology in the classroom

IMPORTANT DATES AND DEADLINES

• All submissions must be received by May 31, 2013.
• Notification of acceptance will be made by mid-July 2013.

Visit

for further details. (If typing this URL into your browser, omit "www.")

Sincerely,

Jeff Nesler
Senior Program & Web Manager
DMEF 1120 Ave. of the Americas
New York, NY 10036-6700
212.790.1525

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