TOC: Unrelenting Innovation
Introduction
Unrelenting Innovation: How To Build a Culture for Market Dominance, Book by Gerard J. Tellis
Unrelenting Innovation: How To Build a Culture for Market Dominance, Jossey-Bass, in Warren Bennis Leadership Series. Forward by Vijay Govindarajan.
Author Gerard J. Tellis
Table of Contents:
- Why Incumbents Fail
- Willingness to Cannibalize Successful Products
- Embracing Risk
- Focusing on the Future
- Incentives for Enterprise
- Fostering Internal Markets
- Empowering Innovation Champions
- Culture versus Alternate Theories
Praise for Tellis’ Relentless Innovation
Philip Kotler
Marketing Guru
Author of best-selling books on Marketing
S.C. Johnson & Son Professor International Marketing Kellogg School of Management, Northwestern University
- "I would rate Relentless Innovation as one of the best business books I have read. All CEOs need to read it to avoid the Incumbent’s Curse. Relentless Innovation offers brilliant insights into the need for innovation and managing the risks of innovation."
David Aaker
Vice Chairman, Prophet
Author of bestselling books on Branding
- “A brilliant tour de force on how firms can overcome the incumbent’s curse and develop the culture to drive big Innovations that will provide growth platforms and prevent a business from drifting into irrelevance. Supported by case studies and a practical theory of how innovation oriented culture is created, the book will be a classic.”
Jagdish Sheth
Author of numerous books on business strategy
Internationally well-known consultant
Charles H. Kellstadt Professor of Marketing Goizueta Business School, Emory University
- “A brilliant and thought changing book on why many successful companies fail to innovate and how to overcome internal culture of resistance! Gerry Tellis is a master storyteller!”
Warren Bennis
Leadership Guru
Author of best-selling books on Leadership
University Professor and Distinguished Professor, University of Southern California
- “The risk of not carefully reading and implementing the lessons of Tellis’ relentless imagination will most surely increase the risk of organization stagnation, if not failure.”
Jaideep Prabhu
Jawaharlal Nehru Professor of Indian Business & Enterprise Judge Business School, Cambridge University and co-author of Jugaad Innovation
“Very few people are better qualified than Professor Tellis to write about innovation and market dominance. Drawing on over 20 years of rigorous, original research, Relentless Innovation is a truly comprehensive and deeply serious book about innovation. There is more insight and evidence here on one page than in many business books put together.”
George Day
Author of insightful books on strategy Geoffrey T. Boisi Professor Co-Director of the Mack Center for Technological Innovation Wharton, University of Pennsylvania
- “Tellis makes a compelling case that firms with an unrelenting ability to keep innovating are held together and sustained by their distinctive cultures. He uses this deep insight to identify the three best levers for managers to pull to shape, cultivate and sustain a culture of innovation. The payoff from this effort is a rate of growth through innovation that competitors can’t match.”
George Day
Author of insightful books on strategy
Geoffrey T. Boisi Professor
Co-Director of the Mack Center for Technological Innovation Wharton, University of Pennsylvania
- “Tellis makes a compelling case that firms with an unrelenting ability to keep innovating are held together and sustained by their distinctive cultures. He uses this deep insight to identify the three best levers for managers to pull to shape, cultivate and sustain a culture of innovation. The payoff from this effort is a rate of growth through innovation that competitors can’t match.”
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